Profile

Raviraj Sdn. Bhd.

BACKGROUND OF ENRICO’S

  • Raviraj Sdn Bhd (RRSB) was incorporated in 1991 
  • We are engaged in repacking, importing, exporting, contract repacking and distribution. 
  • RRSB distributes products under the brand name of Enrico’s, Hi Top Tea, Pancha, Keywee, Lif-on, SpiceVeg, Soyamate, Surabi,   Adhistam 
  • Enrico’s is an acronym for ‘ENRIch COmpany’.
  • Our Products is currently servicing 5000 outlets nationwide. Our Head Office is located in Penang. 
  • We have branches in Perak Darul Ridzuan, Kelantan Darul Naim, Selangor Darul Ehsan, Johor Darul Ta’zim and Singapore to serve all our customers from North to South. 
  • We are currently expending our export business and are continuously looking for potential distributors and wholesalers around the world.
Factory 2

VISION

TO BE ONE OF THE TOP 5 FMCG DISTRIBUTOR IN MALAYSIA BY 2020

MISSION

  • Customers- To attain 90% reach of approximately 50000 outlets consists of Supermarkets and retail industry in Whole Malaysia.
  • Consumers- To create an ongoing demand for our quality products. 
  • Technology- To have 100% automated packaging production line for Milk Powder, Tea, Soya Chunk and Ghee to improve efficiency. Centralized ERP and CRM System. 
  • Team- To develop team members that have responsibility, ownership, motivated and strive for continuous improvement. Continuous ongoing group activities to strengthen the team by team building programs, marketing projects and CSR Projects 
  • A/P- To have ongoing, integrated communication strategy that is effective and covers wide scope of consumers. 
  • Products- To expand range of dairy product, millet products, spices and strive for continuous new products through active R&D. 
  • Project- To increase exports of all our products and to engage in meaningful Corporate Social Responsibility (CSR) Projects.

CREDENTIALS

  • ISO 9001:2008 CERTIFICATION
  • ISO 22000:2005 CERTIFICATION
  • HAS/1 HACCP CERTIFICATION
  • HALAL CERTIFICATION
  • MeSTI CERTIFICATION
  • SUPERBRANDS CERTIFICATION 

Lobby

Awards

  • MIBA Penang Recogination Award 2004
  • Action International Malaysia Best Marketing Award 2006
  • Kohinoor Foods Limited " Outstanding Business Associate for the year 2005-2006"
  • Golden Bull Award 2007 "The 5th Malaysia's 100 Outstanding SMEs"
  • ActionCoach Biz Award 2007
  • ActionCoach Hall of Fame Award 2008
  • Human Resources Excellence Awards 2014 "Silver Winner Excellence in Workplace Well-Being"
  • Malaysia Indian Business Brand Awards 2015 for Enrico's
  • Business of the Year Award 2015





2015 10 07 15

Home Grown Brands

Our Registered and Trade Mark Brands·       
  • Enrico's 
  • Hi Top 
  • Keywee
  • Soyamate
  • Pancha
  • Vartegar
  • Surabi
  • Ney Vande
  • Paal Vande
  • Tea On Wheel (TOW) 
  • Adhistam
  • SpiceVeg
  • EWRC
House Brands

PRODUCT LIST

Our Quality Product Listing:·       
  • Enrico's Pure Ghee
  • Enrico's Full Cream Milk Powder
  • Enrico's Hi Top Tea
  • Soyamate Textured Vegetable Protein (TVP) 
  • Enrico's Indian Papads - ‘Mapillai Appalam’ 
  • SpiceVeg Mock Meat
  • Pancha Prayer Products
  • Surabi Spices

PROMOTION

As it strives to become the number one household brand among consumers, Enrico’s has launched extensive advertising campaigns to strengthen brand recognition in the market place through Social Media, Radio Station, TV Station, Ground Events, Road Cruisers, Promotion Vehicles, gondola displays, LED Billboards, Trade Shows, Websites, Social Media (Facebook, YouTube, +Google, Twitter, Instagram, LinkedIn, WeChat) and Printed Medias.

BOARD OF DIRECTORS

V. Rajendran Velayudhan Nair is the Managing Director of RRSB and he has been affiliated with this company since 1991. He oversees the marketing of Enrico’s products. He was born on the 13 of February 1965, in Johor Bahru. He obtained his degree in Bachelor of Business Administration from University of Bolton United Kingdom. Upon completing his undergraduate studies, he pursued his studies in MBA with the University of Hull. Besides this academic stance, he also received his professional qualification from Chartered Institute of Marketing, United Kingdom.

Ravindran Ramalingam is the Director of RRSB and he has been affiliated with this company since 1991. He overseas the manufacturing line and sales thru out the world including Malaysia. He was born on the 26 August 1962, in Ipoh, Perak. He obtained his degree in Bachelor of Civil Engineering from Stamford College and Small & Medium Business Management Certificate from Malaysia Institute of Management.
Directors

BRANCHES

PERAK - NORTHERN REGION
No. 10, Laluan Rokam 15, Pekan Razaki, 31350 Ipoh,
Perak Darul Ridzuan, Malaysia.
Tel: +605 - 3132579
Fax: +605 - 3111807

SELANGOR - CENTRAL REGION
15,Jalan Industri Batu Caves ¼, Taman Perindustrian Batu Caves,
68100 Batu Caves, Selangor Darul Ehsan, Malaysia.
Tel.: +603 - 61872835
Fax: +603 - 61841696

JOHOR - SOUTHERN REGION
1329, Jalan Sri Putri 3/5, Taman Sri Putri,
81000 Kulai, Johor Darul Ta'zim, Malaysia.
Tel.: +607 - 6621011
Fax: +607 - 6621012

KELANTAN - EAST COAST REGION
S/51, 1084A, Mukim Pauh,
Jalan Raja Perempuan Zainab II,
16100 Kota Bahru, Kelantan Darul Naim,
MALAYSIA.
Tel.: +609 - 7645510
Fax: +609 - 7641515

SINGAPORE
No. 135, Middle Road # 02-23, Bylands Building,
Singapore 188975.
Tel.: +652 - 6338 1775
Fax: +652 - 6336 7170

Map